PHILOSOPHY

PAPENA designs unique creations, interpreting a contemporary lifestyle, and creativity. Based on the designer's dynamism and positive spirit, this creed is the driving force that has made Papena's eponymous label the successful brand that it is today. PAPENA collections are fun, provocative, always made with love and touched by the designer Plamena Misheva and always luxurious, with an attention to craftsmanship that is rarely matched within the classic and normal. The PAPENA brand and lifestyle are a tribute to the passionate individualist who transforms their innermost desires into reality, who makes a daily promise to live their dreams.

THE DESIGNER

A dedication to the extraordinary, a devotion to beauty, and a passion for unique and limited items and the strong character traits that have compelled Plamena Misheva to give rise to a brand notorious for both edgy style and handmade work. Plamena Misheva was born in Sofia in 1995 and educated in Sofia, Bulgaria, and Munich, Germany. Her strong interest in art, architecture, and foreign cultures was shaped early in life through the travels with her family. In 2016 she entered the world of design by producing exclusive collection in acryl paints initially for family and friends, which soon became a full-time professional activity. Her involvement in clothes craftsmanship led her to experiment with different garments and paints, and finally to launch his own fashion brand in 2017. The company continued to grow milestone was reached in 2018 with the showing of the first time her collection '' High Voltage '' on Sofia Fashion Week. As the consumer continued to discover this fresh unconventional brand, Plamena Misheva concentrated on creating a production network, thereby guaranteeing the untraditional level of creativity demanded by her discerning clientele.